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The Official Site of the Masters Tournament April 7-13, 2008

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Merchandise Mania
Thursday, April 10, 2008
By Will Durst


Will Durst

Night and day. 3:45 am versus high noon. John Goodman- Olga Korbut. That is the difference between the early part of the week and today. . Monday, Tuesday, Wednesday there were lines. Admittedly, they moved fast, but it was visually daunting. For the practice rounds you had the lookers. Now the watchers have arrived. So today, you can get a pimento sandwich on the merest of whims. And if you want to eat it sitting down, pick a spot. The same holds true of the Golf Shop. No lines. And it is huge. Whatever you desire. Soap, headcovers, teddy bears, towels, shirts, shorts, jackets, hats, chairs, pins, umbrellas, luggage, putting cups, etched glasses and soy candles. All that and more adorned by the distinctive and discrete continental US outline with a flag stuck in Augusta logo. And none of it available anywhere in the world, except here, this week. Although, and this is all very hush- hush, people, yesterday, during his SOTG T address, (state of the golf Tournament ) Chairman Billy Payne did mention that some thought was being given to a possible time restricted Internet availability for merchandize somewhere down the line. Probably another one of those long lines, but a man can dream, can’t he.


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